Documentation

Plans and Shopify Limits

Understand published-rule limits, Shopify platform limits, and feature availability in Cart Marshal.

Your Cart Marshal plan determines which templates you can use and how many rules you can publish. Shopify also applies platform limits to checkout Functions.

Published-rule limits

Plan Cart Marshal published-rule limit
Free 1
Core 5
Growth 25
Pro No Cart Marshal-imposed cap

Draft, unpublished, and archived rules do not count toward the published-rule limit. Pro removes Cart Marshal's app-level cap, but Shopify platform limits, Function limits, and store capabilities still apply.

Shopify platform limits

Shopify also limits the number of active checkout Functions in your store:

  • Discount rules: up to 25 active Shopify Function-backed discounts.
  • Payment rules: up to 25 active payment customizations.
  • Delivery rules: up to 25 active delivery customizations.
  • Restriction rules: up to 25 active checkout validations.

Feature details

  • Multiple Gift with Purchase rules can be published. Each independently manages its own gift and uses the normal published-rule allowance; there is no separate one-rule Cart Marshal cap. Shopify discount and combination limits still apply.
  • Configure money-based thresholds in your store currency. Cart Marshal converts them to the checkout currency before comparison. Quantity and percentage values do not need currency conversion.
  • Scripts analyzer is available on Pro for stores migrating from legacy Shopify Scripts. Paste your Script to review guidance; the analyzer does not read Scripts from Shopify, create rules, or publish replacements.
  • Delivery Reorder keeps the cheapest delivery option first/default, then applies the configured order after it.
  • Add the payment method names shown by your store in Settings before selecting them in a payment rule.
  • Customer Requirements is no longer available for new rules. Existing rules remain supported. For new customer-specific behavior, use Order Restrictions, Quantity Restrictions, or Product Restrictions with customer targeting.
  • Discount, payment, and delivery rules can target B2B / Company customers or All customers except B2B / Company customers. These are alternative eligibility choices and cannot be selected together. The non-B2B option applies when Shopify does not provide a B2B purchasing company; it does not require sign-in unless a separate Require login condition is enabled, and it does not configure Shopify B2B or create company accounts.
  • Non-B2B targeting is not available on Order, Address, Quantity, or Product Restrictions. The hidden legacy Customer Requirements template is not available for new rules.

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